Social Media Strategist at GEM HR Consulting

Sales And Marketing
Lagos
July 30, 2025
Full Time Hybrid

Job Description

GEM HR Consulting – Experts in the field of human capital management across Industries. We offer specially designed strategic approaches to your business needs.

Job Position: Social Media Strategist
Location: Agungi, Lekki – Lagos
Employment Type: Full-time, Hybrid

Job Responsibilities

  1. Manage all social media platforms, including Instagram, TikTok, WhatsApp, X (Twitter), Facebook and others.
  2. Create, plan, and schedule content using a well-structured content calendar.
  3. Generate visually appealing, trendy and engaging content, including reels, stories, carousel posts, and videos.
  4. Attend and cover live events, fittings, photoshoots, and campaigns — capturing real-time content and behind-the-scenes footage.
  5. Develop and implement goal-driven strategies that align with the brand’s short and long-term objectives.
  6. Monitor, respond to, and engage with followers and customers across all platforms.
  7. Collaborate with other departments, including the Creative Manager, Production team, Design Manager, and Customer Service.
  8. Track key metrics and generate monthly reports with insights, analytics, and recommendations for improvement.
  9. Supervise social media interns and ensure content is posted promptly and consistently.
  10. Identify influencer and partnership opportunities and assist in brand collaboration management.

Required Skills & Qualifications

  1. Proven experience as a Social Media Strategist or Manager (minimum 2 – 3 years).
  2. Strong iPhone content creation skills and expertise in video editing apps such as CapCut.
  3. Proficiency in graphics design tools like Canva or Adobe Illustrator.
  4. Strong copywriting and content writing skills with excellent command of grammar and brand tone.
  5. Excellent project management and organisational skills.
  6. Strong understanding of social media analytics tools (Instagram Insights, TikTok analytics, Meta Business Suite, etc.)
  7. Experience with paid advertising and boosting posts via Instagram and Facebook ads.
  8. Ability to work under pressure, meet deadlines, and adapt to last-minute changes.
  9. Experience in a fashion brand or understanding of fashion content, styling, and visual storytelling is a strong plus.

Work Schedule:

  1. Mondays to Saturdays (1 day work from home option)
  2. Must be available to attend physical events and shoots as needed.

How to Apply

Interested and qualified candidates should send their CV to gemhrconsulting@zoho.com using the Job Title as the subject of the mail.

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